W Hotel Launch

Designed around the W Hotels brand platform, “New Horizons”, the guestlist-only event welcomed more than 500 VIP guests, media, influencers, celebrities, investors, stakeholders, and key industry figures for an unforgettable evening of entertainment, hospitality, and experiential production.

Spanning five floors of the hotel across a five-hour journey-style experience, guests were immersed in a series of curated moments designed to surprise, engage, and captivate at every turn. From luxury hospitality experiences by SUSHISAMBA and flowing cocktails to live performances, immersive entertainment, and rooftop moments overlooking Edinburgh Castle, every detail was designed to reflect the bold, energetic spirit of the W brand.

“On behalf of W Hotels, we wanted to thank you most sincerely for the superb Premiere Party you produced. The feedback we have received has been incredibly positive - the event achieved exactly what we wanted by officially launching W into Edinburgh!”

–

General Manager

Entertainment throughout the evening featured world class live performances, immersive cultural moments, and a headline set from MOBO award-winning artist Ella Eyre - culminating in a spectacular rooftop laser show across the Edinburgh skyline.

Working closely with the W Hotels team, YourScene delivered the full creative and production execution of the launch, overseeing everything from experiential design and venue transformation to technical production, talent management, guest experience, and live show delivery.

The result was a bold, high-energy launch experience that introduced W Edinburgh to the city in unforgettable style.

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