Highland Park Bartender Engagement Programme
Inspired by Highland Park's island home and Viking heritage, YourScene developed A Tribe in the Wild and originated the partnership between Highland Park and the Bear Grylls Survival Academy. The collaboration formed the foundation of a unique brand experience that connected bartenders with the adventurous spirit of Highland Park through survival challenges, teamwork and unforgettable experiences in the wild landscapes of Orkney.
The centrepiece of the programme saw guests take part in a bespoke Bear Grylls Survival Academy experience, navigating Orkney's rugged terrain through a series of physical and mental challenges. Working together as a tribe, participants forged new relationships, tested their resilience and experienced first-hand the environment that has shaped Highland Park for more than 200 years.
“YourScene delivered our entire bartender engagement programme for Highland Park. We saw the importance of the team's passion and creativity. They adapted plans to ensure that the programme delivered a remarkable experience for all involved. The team's energy was infectious and made working with them on the programme an incredibly enjoyable experience."
Alongside the survival experience, guests enjoyed exclusive access to Highland Park Distillery, including a private behind the scenes tour and guided whisky tasting experience. From remote island logistics and accommodation management to hospitality, guest communications and content capture, YourScene delivered every aspect of the programme from concept through to completion.
The end experience was a powerful brand immersion that strengthened relationships, deepened brand affinity and left participants with a genuine connection to the people, place and heritage behind Highland Park.
Be part of the experience
We’ll never share your details anywhere else.
This site is protected by reCAPTCHA and the
Google Privacy Policy and Terms of Service apply.