Arnold Clark Legends Lounge
Transforming a 15m x 40m concrete stadium space into a premium hospitality destination, YourScene designed and delivered an immersive environment that redefined rugby hospitality at Murrayfield.
Open exclusively to Arnold Clark Rewards customers before and after each match, the Legends Lounge combined exceptional hospitality with unforgettable entertainment, creating a unique space for fans to connect, celebrate, and enjoy the matchday atmosphere.
"From the initial meeting, we knew right away that YourScene understood what we were trying to achieve and had the right experience and contacts to make it happen. They have been a fantastic and supportive team, they really are event experts and we are so grateful to them for working with us on this project."
The experience featured live Q&A sessions with Scottish Rugby legends including Huw Jones, Kenny Logan, Finn Russell and Ryan Wilson, alongside live performances from a host of local artists including Daniel Rooney and Lauren O'Donoghue. Every touchpoint was carefully curated to reflect the Arnold Clark brand while creating memorable moments for guests.
From creative concept development and event design through to production, entertainment, branding and guest experience delivery, YourScene managed every aspect of the activation. The result was a standout hospitality experience that strengthened fan engagement and showcased Arnold Clark's commitment to rewarding its customers through unforgettable experiences.
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